Search Engine Marketing

Targeted Website Traffic | Remarketing | Optimised Campaigns | Lead Generation

Search engine marketing is the commercial promotion of your business through paid online advertisements on Google and other search engine results pages (SERPs). By associating your business with particular keywords and search queries, you can attract customers and stand out from your competition.

Why does your business need SEM?

Search engine marketing is one of the most effective and efficient ways to reach a large targeted audience. Standing out from the crowd can be tough with organic traffic alone. With SEM, you can bid on particular keywords in order to put your best foot forward. SEM helps to highlight your business and get people through your door based on user intent.

What are the goals that you achieve from SEM?

Targeted traffic
Front and centre visibility
Keyword association
Professional promotion

Search Engine Marketing

What is included

1. Search Ads

Ads placed directly on search engines help to link you with particular keywords and search queries. Search ads are simple, direct, and highly efficient.

2. Remarketing

These ads allow you to strategically position yourself based on previous interactions. Remarketing promotes community engagement and builds repeat business.

3. Display Marketing

These ads are displayed across the internet to introduce your business and promote it. Display ads create contextual understanding and brand awareness.