CRM & Marketing Automation

What is Customer Relationship Management

Popular commercial CRM systems include HubSpot, Zendesk Sell, ZOHO, Freshsales, Salesforce, and Apptivo, just to name a few. Many of these tools have transcended their roots in customer support and contact management to master all aspects of marketing and sales collaboration. There are a number of additional CRM systems on the market, most of which fall into the following three categories:

  • Operational All aspects of marketing and sales to define each customer’s journey.
  • Analytical Analysis and tracking to identify patterns and enable better future decisions.
  • Collaborative Customer information shared to identify trends and improve outcomes.

In addition to these three categories, dedicated software solutions are available for numerous campaign management and strategic applications. In general, campaign management combines operational and analytical CRMs, and strategic tools combine all approaches to transform specific customer datasets into long-term business decisions. From sales and customer service to business development and recruiting, a CRM system allows you to record data and manage relationships from a central location. Digital Marketing Consultancy offers smart CRM solutions that get results.

Contact Management



Customer Experience

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Customer Journey

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Marketing Automation

Marketing automation tools are a form of customer relationship management (CRM) focused on the creation, management, and tracking of messaging campaigns. From market segmentation to scheduling and analysis, automation software uses technology to improve messaging efficiency and expand marketing processes. There are three primary marketing automation categories, with many tools and services shared between software products:

  • Marketing Intelligence We use tracking codes to measure behaviour and gain a measure of intent. These tools analyse profiles, threads, and links based on actual user behaviours and potential buying patterns
  • Marketing Automation We apply a marketing funnel to transform user interest into sales. These tools measure prospects based on their activities, engaging and nurturing invested parties through specific messaging campaigns.
  • Advanced Workflow Automation We combine external marketing automation with internal marketing processes. These tools are designed to create and deliver marketing content based on collaboration and scheduling.

As a business owner, it’s important to engage and nurture your customers at each stage of the marketing process. From the initial targeting and qualification funnel to the creation of ongoing messaging campaigns, transforming prospects into customers is the only way to add real business value. There are numerous avenues for automation platforms and services, including email, online forums, SMS messages, and social media solutions. Digital Marketing Consultancy provides detailed marketing automation across media channels.

Email Marketing


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Offline Channels

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