Looking back over the last couple of decades from a marketing perspective, change doesn’t even begin to describe how the landscape has evolved

We used to worry about things like print advertising and billboards, and now, there are all these new words that we’ve had to learn: digital marketing, content marketing, and social media marketing. 

But, if you are marketing a product or service, you should definitely know about affinity marketing and how you can use it to increase your ROI and sales. Keep reading to find out how. 

What Is Affinity Marketing?

Affinity marketing can be described as an extension of the co-branding concept within a marketing strategy. Basically, it is the creation of a mutually beneficial partnership between two different brands. 

It can also be referred to as co-marketing or even partnership marketing. 

The basic concept is two brands (two non-competing brands) will team up to offer a product, service, or benefit to their audiences. The idea is that I can market my business to your audience, and you would be able to market your business to my audience. 

When coming full circle, the ultimate goal behind affinity marketing is to grow brand awareness and grow your customer base, through branding and the design of your campaign. 

Pick The Right Partner

Affinity marketing can only be done right if you choose the right partner. It’s that simple. No amount of marketing efforts can be justified if your partner isn’t the right one for your brand.

Your affinity marketing partner needs to add value to your product or service, as does your product or service need to add value to theirs. You’ll need to choose your partner perfectly.

Why does that matter?

Well, if you’re not offering your audience something beneficial for them, through your affinity marketing partnership, then why would they buy from you? The same goes for your partner.

If you pick a partner with a brand that compliments yours, as macaroni goes with cheese, you can expect to see an increased return-on-investment through increased sales.

If you pick a partner with a brand that compliments yours, as macaroni goes with cheese, you can expect to see an increased return-on-investment through increased sales.

Customer-Centricity Will Boost Sales 

The absolute fundamental strategy you need to maintain in order for affinity marketing to work is customer-centric thinking. Think of your buyers’ journeys from their perspective, and not just yours, but your potential affinity marketing partner’s buyers’ perspective too. 

If you create an affinity marketing partnership and launch a campaign with your target audience’s needs and interests at the core of your strategy, you will see positive results.  

The easier you make their journey, and the better the benefits for your customers and your partner’s customers, you’ll see a boost in sales as your affinity marketing campaign gains traction.


A Step Ahead With Affinity Marketing 

Staying on top of your marketing efforts can seem overwhelming when you consider that you have to keep up to date with website trends, digital marketing advances, and your tactical marketing elements. 

Provided you select the right partnership, and you launch a well-grounded, strategic plan for your affinity marketing tactics, you’ll see positive ROI. 

You could consider hiring an expert to help you research the concept, and present what it can do for you and your brand. Contact us if you’d like to start a discussion. 


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