Social Media Marketing

Social Engagement | Impressions | Reach | Community Building | Branding Promotion | Lead Generation

The internet is an incredibly social and interactive space. Social media marketing is the direct and considered use of social media platforms to promote your business and grow your brand. SMM functions alongside SEM and SEO to bring targeted traffic to your door. It also provides a great source of data analysis, customer reviews and feedback, and relationship building.

Why does your business need SMM?

Social media marketing is a great way to enhance your visibility and improve your relationships with customers and stakeholders. While a static website allows you to stake a claim and SEO helps you to spread the word, social networks help you to build relationships and engage with your market over time. From Facebook to Instagram to Twitter and beyond, SMM is about setting a scene and building a community.

What are the 4 goals that you achieve from SMM?

Social traffic
Analysis and feedback
Engagement and influence
Community building

Social Media Marketing

To grow engagement and community

The management of your social media profiles and campaigns helps to direct and refine your message over time. It involves regular posting to reach out audience, increase engagement, build community and managing online reputation. Considered SMM creates a marketing and sales funnel that interacts with the rest of your online presence and helps to define your place in the market.

Social Media Advertising

To generate traffic and leads

Paid advertising is a great way to increase your exposure and to generate direct enquiries. Just like SEM, advertising on social platforms is a great way to increase direct traffic and get people through your door. Social media advertising includes detailed data analysis tools to target people based on common interests, common relationships, and user intent.

Various Platforms